Suzuki campaign

[admin]

"The ad shows people crashing into warning signs such as the one above. There are are also versions that say "Do not smile" and "Do not run." We think this means that one should not follow prohibitions against having fun and that people should enjoy themselves instead (presumably while riding Suzuki motorcycles)."

Any other ideas?

[nathawat]

Originally Posted by admin

"The ad shows people crashing into warning signs such as the one above. There are are also versions that say "Do not smile" and "Do not run." We think this means that one should not follow prohibitions against having fun and that people should enjoy themselves instead (presumably while riding Suzuki motorcycles)."

Any other ideas?

I knew quite number of people lost their young brothers due to motorcycle accidents. I'm sure most of them who lost their lifes because they used motorbikes as for "fun".

This ad aims for youngsters who are innocent enough to ignore danger from riding motorcycles. For me, this ad only shown irresponsibility to the society.

Concept of showing people crashing into something should also have a brand negative impact to the motorbike users who use motorbike for livings.

I don't think this ad is a good one.

[Friskodude]

Hello?

I might be wrong about this, but isn't this the MOST GAY Billboard ever erected in Bangkok? Excuse the bad pun, but the young guys at the advertising agency were thinking about guys in leather pants, from the backside. Yeah, that will be hot. What in the world was Suzuki thinking about? Oh, I forgot about those young guys working the advertising department for Suzuki in Bangkok. It's all very funny but also very obvious.